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Do You Own A Business Or Run A Business? February 11, 2014

Posted by trainingsolutionshlc in Uncategorized.

I bet a lot of you know professionals; doctors, lawyers, insurance brokers, CPAs, and yes, consultants, and more, who own a business but have no idea about marketing, hiring staff or managing them and more. 


Often times they will hire an office manager, which is a good start but if they haven’t set expectations of the culture and how they want to be perceived by clients there could be a problem. The owner may want a professional demeanor in dress and presentation while the manager may prefer less formal or just the opposite. I recently heard a story about a surgeon who has an assistant that sets up schedules and the calendar.  She called one patient at 8:00 pm saying she couldn’t remember if she had set up a date and began chattering away about her personal life.  Would that make you wonder about the surgeon’s competency? Are they even aware and if they aren’t what else might they ignore?  I remember meeting an event planner whose assistant was quoting wrong prices to prospective clients.  Ouch!  That caused problems that she had to deal with.


How often have you heard people say I don’t need to market I just hang up my sign and have plenty of referrals   Really??? What happens when the referrals dry up?  I have a client that has a million dollar business or should I say had.  They hadn’t changed their marketing in a few years, and lost customers and business.   We revised their marketing and they are back to the million dollar mark.


Another client had a fantastic business but couldn’t go any further because they didn’t know how to hire or develop their staff. They couldn’t do any more work with the limited staff they had.  Now they have 3 new people working on different revenue streams, feeling empowered and helping grow the business.


Owning a business means nothing if you don’t know how to run it or grow it.  Let me make a shameless pitch. I will offer you 1 ½ to 2 hours of my time to analyze what you are doing and offer you steps to help you improve how your business functions  I can do this via skype, phone, or in person and your investment is time and $100  Imagine what you could learn?  Imagine where your business could go.  Imagine running a successful business not just owning it.  E-mail me Harriet@trainingsolutions-hlc.com  this could be the start of a flourishing business.




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